Akshay Kumar explained his reason for not extensively promoting his latest film Mission Raniganj. The movie has collected Rs 12.15 crore within three days of its release.

Mission Raniganj box office collection Day 6: Akshay Kumar recently acknowledged the film’s low collection at the box office.

In a recent media interaction, Akshay Kumar shed light on his decision not to extensively promote his latest release, Mission Raniganj. The actor explained that having heavily promoted his previous film Selfiee, which didn’t yield desired results, he has adopted a different strategy for this content-driven film. Akshay is placing more reliance on audience word-of-mouth to promote Mission Raniganj.

Akshay shared his perspective on film promotion, stating, “I promoted Selfie a lot, but it didn’t work. Promotion is the wrong aspect. I didn’t go anywhere to promote OMG 2. It got word-of-mouth promotion. If I promote the film, people will take it for granted, thinking it’s my job to promote my film. But if somebody else appreciates it and tells them to watch it, they will go and watch the film.”