This move has not been received well by fans of Akshay Kumar, who expressed their disappointment on social media

Popular Bollywood actors Shah Rukh Khan, Ajay Devgn, and Akshay Kumar have once again come together to endorse the Vimal brand in a new advertisement. However, this move has not been received well by fans of Akshay Kumar, who expressed their disappointment on social media. The ad, which also features actor-model Soundarya Sharma, has reignited a debate about celebrities endorsing tobacco products.

In the advertisement, Shah Rukh Khan and Ajay Devgn are seen waiting for Akshay Kumar on the street near his house. Akshay, lost in his music with headphones on, remains oblivious to their presence. In an attempt to get his attention, Shah Rukh playfully throws a ball towards Akshay’s window, but it accidentally hits Soundarya Sharma’s window instead. As Soundarya emerges, irritated by the damage to her window, Shah Rukh points the blame at Ajay Devgn.

Frustrated, Ajay Devgn opens a packet of Vimal product, consumes it, and points towards Akshay’s window. The aroma of the product lures Akshay to the window, and Ajay asks him to come down. The ad concludes with all three actors performing the signature style of the Vimal brand.

The return of Akshay Kumar to the Vimal ad campaign has left many fans disappointed, as he had previously apologized for his association with the brand earlier this year. In April, Akshay faced backlash for endorsing Vimal and issued an apology to his fans via Instagram. He clarified that he would not endorse tobacco and expressed his understanding of his fans’ concerns.

Akshay Kumar’s decision to participate in another Vimal advertisement has left some fans questioning his commitment to his earlier statement. Comments on social media platforms expressed disappointment and frustration, with fans expecting him to stay true to his word.

However, some fans offered an alternative perspective, suggesting that the product featured in the ad might not be tobacco but rather a flavored betelnut. This could potentially be seen as a way for Akshay to justify his return to Vimal advertising without contradicting his earlier stance on tobacco endorsements.

Despite the mixed reactions, it remains to be seen how this latest development will impact Akshay Kumar’s relationship with his fan base and his future brand endorsements.