Agoda has launched a campaign with actress Rashmika Mandanna to draw attention to the difficulties travelers have when choosing where to go on vacation. The movie, which was conceptualized by McCann Worldgroup, began with Mandanna attempting to arrange a trip that would suit her family’s demands while living in a house. Her family is shown arguing over various parts of the trip and their individual preferences, such as activities, cost, large accommodations, and complimentary breakfast, in a manner reminiscent of a Bollywood film. At the conclusion of the movie, Mandanna uses the Agoda app to assist her family plan a vacation and discover answers to their problems. Senior vice president of marketing at Agoda, Matteo Frigerio, stated: ‘We have experienced significant growth for our travel and lodging goods in India, which is a vibrant market. We believe that this partnership with Rashmika will highlight the playful side of our brand and help us establish a more memorable and relevant connection with Indian clients, as we want to strengthen our bonds with both Indian travelers and partners. The commercial resonates because it incorporates real-life issues that many people run into while planning a family vacation, working with Rashmika to give Agoda more legitimacy and visibility in order to attract new Indian consumers. ACCOUNTS: Agency: Worldgroup McCann Customer: Agoda Production Company Director of Craft: Shekhar Kamble
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