AI-generated Deepfake technology has been making waves across the internet. Recently, a couple of videos emerged on social media wherein Anushka Sharma and Aishwarya Rai Bachchan were seen talking about an investment opportunity. However, both clips were later removed. In now-deleted viral clips, Anushka and Aish donned pink dresses and spoke about investing in a project. However, after investigation, the video turned out to be a deepfake created using artificial intelligence. The original videos got altered to make deepfakes promoting what looked like a financial scam. In both clips, audio was manipulated and replaced with fake ones. Earlier, Priyanka Chopra also became the victim of this disturbing trend. The manipulated video featured PeeCee during a brand promotion interview, wherein she divulged her yearly earnings. From Rashmika Mandanna, Katrina Kaif to Kajol and Alia Bhatt, multiple cases of AI-generated deepfake videos have stirred up social media in recent times. Following this, many B-town celebs, including Amitabh Bachchan, Mrunal Thakur, Naga Chaitanya, Rashmika Mandanna, and others, expressed concern over such fake clips. Even Prime Minister Narendra Modi also reacted to the issue and called the AI-powered technological feature ‘problematic.’ He said, ‘A new crisis is emerging due to deepfakes produced through artificial intelligence. This will go in the direction of a big challenge.’ For more news and updates, stay tuned to ETimes.
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