The campaign’s success is grounded in its authenticity, addressing a common struggle consumers face—finding a balance between health and taste. By acknowledging the prevalent challenge of seeking nutritious options that don’t compromise on flavour, MyFitness aims to strike a chord with its audience.

<p>Still from the ad<span class="redactor-invisible-space"></span></p>

Still from the ad

MyFitness and Hrithik Roshan have released a second ad film under the tagline ‘Mere health ka tasty partner’. This collaboration aims to revolutionise the narrative around guilt-free indulgence.

The chosen tagline encapsulates the campaign’s essence, positioning MyFitness as the ideal companion in one’s journey towards a healthier lifestyle without compromising on taste. It mirrors the harmonious relationship between health-conscious choices and flavorful indulgences that MyFitness seeks to provide.

In the film, Roshan takes centre stage, engaging in a delightful conversation with himself. The spotlight turns to demystifying MyFitness’s chocolate-flavoured peanut butter, as Hrithik humorously reveals that the seemingly indulgent chocolate is, in reality, a wholesome and nutritious scoop of peanut butter. The campaign masterfully merges entertainment with a compelling message, presenting the brand as the epitome of a guilt-free treat.

Ananth Narayanan, CEO and founder of Mensa Brands expressed his excitement, stating, ‘This campaign is more than just an advertising endeavour; it’s a celebration of balance and well-being. The tagline perfectly encapsulates our commitment to being the ideal companion in every individual’s pursuit of a healthier, tastier life.’

The campaign’s success is grounded in its authenticity, addressing a common struggle consumers face—finding a balance between health and taste. By acknowledging the prevalent challenge of seeking nutritious options that don’t compromise on flavour, MyFitness aims to strike a chord with its audience.

‘Hrithik Roshan’s involvement has amplified the resonance of ‘Mere health ka tasty partner.’ His influence extends beyond endorsing a product; it embodies a shared vision of a healthier lifestyle with a touch of indulgence. Together, we are redefining the paradigm of what it means to be a health-conscious brand,’ added Narayanan.

Watch the ad here: