The association with the actor whose fashion choices resonate with millions of Indians, will help build Myntra’s salience with his fans.

The association with the actor whose fashion choices resonate with millions of Indians, will help build Myntra’s salience with his fans, stated the company. (Image source: CNBC-TV18)

Myntra, one of India’s fashion, beauty and lifestyle e-commerce destinations, has announced Shah Rukh Khan as its brand ambassador. The Bollywood actor will be seen in Myntra’s ‘Trend IRL’ (trend is real life) campaign that shines a spotlight on Myntra as the go-to platform for Trends from the world of fashion, urging users to discover new trends and stay updated in the constantly evolving world of fashion.

The association with the actor whose fashion choices resonate with millions of Indians, will help build Myntra’s salience with his fans, stated the company.

Vijay Sharma – senior director, marketing, Myntra, said, ‘We are incredibly thrilled to welcome Shah Rukh Khan as the new brand ambassador of Myntra. He is the OG trendsetter whose influence transcends generations and demographics, making him a timeless icon in the world of fashion and lifestyle and a perfect fit to embody the spirit of our brand. Together with SRK, we aim to inspire a generation of trend-first shoppers to explore the exciting world of fashion on Myntra and discover their personal style!’

Khan, said, “For me, fashion is all about expressing my individuality. Myntra understands India’s fashion needs, making on-trend premium and international brands accessible to all. I am delighted to be associated with Myntra, and together with the brand, look forward to inspiring trend-first fashion!”